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How essential is to discover the best domain?

One of the most important preconditions for building a successful web presence is the domain. It is what people will mark first when they come across your site and what they will relate you with. The domain name should be easy to memorize, but should also be something that informs your site's visitors what the web page is about.

Generic Top-Level Domain Names (gTLDs)

A domain name typically consists of 2 parts - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have domain.com, for instance, ".com" is the TLD and "domain" is the Second-Level Domain. There are several groups of TLDs that you should contemplate prior to choosing the domain name you want. Your choice should be built upon the goal of your site and on its target audience. Let's have a look at the gTLDs, or generic TLDs - these are the most common Top-Level Domain Names intended to express a specific intention - .com (business organizations), .net (network infrastructures), .biz (companies), .info (informational sites), .org (non-profit organizations), .mobi (handheld devices), .asia (the Asia Pacific region), .name (individuals or relatives), .pro (particular professions), and so on. As you can perceive, these Top-Level Domain Names encompass most realms of life, so you should select the one that would show the intention of your web site best. There is no limitation as to who can register such TLDs, but some of them involve extra requirements to show that you qualify to register such a domain name (.mobi and .pro, for instance).

Country-code Top-Level Domains (ccTLDs)

The ccTLDs, or country-code Top-Level Domain Names, are country-specific Top-Level Domain Names. Each country has its own ccTLD. Choosing such a Top-Level Domain is good if your target group of web page visitors is from a given country. Many visitors would sooner purchase goods or services from a local web page, and if your goal is Canada, for example, opting for a .ca Top-Level Domain could increase the visits to your web page.

Domain Name Redirection

You can register a bunch of domain names, which can redirect your web page's visitors to a particular web site like domain.com, for example. This would raise the traffic and reduce the probability of someone snatching your visitors by using the same name with another TLD - if you are not availing of a trademark.

Name Servers (NSs)

Each domain has domain records. The name server records (NS records, a.k.a. DNS records) specify where the domain is hosted, in other words they point to the web hosting distributor whose name servers (NSs, also known as DNSs) it is using at the moment. You can alter the DNSs of your domain name whenever you want. You can have your domain name registered with one company and get the site hosting service itself from another. So, if you register your domain and detect decent website hosting services someplace else later, you can point your domain to the present company's DNSs instantly.

Domain Name Server Records (NS Records)

On the whole, as long as your domain name uses a specific set of NSs, all its records will lead to the same web site hosting provider. Some site hosting suppliers, though, allow you to edit certain domain name records, among them the A records and the MX records of your domain name. The A record is an IP address, which details on which web hosting server your web site is located, whereas the MX records exhibit which web hosting server handles the email box accounts related to your domain name. For example, if you hire a new site designer and he build an .ASP web page that will be situated on his own Windows server, you may desire to alter only the IP address (the A record) but not the MX records of your domain. Thus, www.domain.com will point to the Windows server, but your e-mail box accounts or any sub-domain names like forum.domain.com or shop.domain.com will still be in your current Linux web site hosting account. The .ASP platform is developed by Microsoft and requires a Windows web server, although a Linux hosting server would be way more stable.

Modestly Priced Top-Level Domain Names Supplied by 'Exclusive Hosting'

Just a small number of web hosting vendors enable you to modify given domain records and quite often this an additional paid service. With Exclusive Hosting , you have a big array of TLDs to select from and you can edit all domain records or redirect the domain names using a redirection tool at no added cost. For that reason, 'Exclusive Hosting' would be your best pick when it comes to managing your domain and to setting up a successful presence on the World Wide Web.